Commemorative or special days offer brands a unique opportunity to spread awareness about a cause and connect with audiences on a more personal level. As a result, jumping on the ‘Commemorative Days’ wave can act as a supplementary marketing tool for boosting both sales and engagement rates.
Whether it’s Mother’s Day, Children’s Day or even National ‘Leave the Office Early’ Day (yes, it actually exists 😉 ), there’s no shortage of things to celebrate with the internet commemorating something different almost every day of the year.
So how can you integrate these days into your marketing strategy? The first step is to research and identify which days are relevant to your brand and audience. For example, International Coffee Day is a no-brainer if you run a coffee shop, whereas World Book Day should be an obvious choice if you sell books.
Of course, some special days are less specific, like Mother’s Day and can be a good fit for different types of brands. In the case of Mother’s Day, it’s pretty easy to align with any brand since it’s a universal celebration that everyone can relate to. It is important to remember, however, that different cultures (or countries) celebrate Mother’s Day on other dates, so make sure you are targeting the right audience for your specific market.
Once you’ve identified the relevant commemorative day, it’s time to start planning your marketing campaign. With Mother’s Day just a couple days away, it’s a perfect opportunity to put the theory into practice using these tips:
- Get Personal – Mother’s Day is an excellent opportunity to get personal with your audience. You can do this by creating personalised messages, images or videos showing people’s love and appreciation for their mothers. You can also use social media to encourage people to share their stories and experiences, creating a sense of community around the day.
- Give Back – Mother’s Day is about celebrating moms, so why not give back to them in a special way? You could offer a special promotion or discount for mothers or even donate some of your profits to a charity supporting moms and families. This not only shows your appreciation for the day but also demonstrates your brand’s values and commitment to social responsibility.
- Offer Gift Guides – Mother’s Day is a popular gift-giving holiday, so why not offer some inspiration for your audience? You can create a gift guide featuring your products or services or curate a selection of products from other brands that would make great gifts for moms. This not only helps your audience with ways to show appreciation but can make your brand relevant during commemorative days and create sales leads.
- Create Shareable Content – Shareable content is one of the best ways to get your message out there. For Mother’s Day, you can create fun and engaging content like quizzes, memes, or videos that celebrate moms in a lighthearted way. This type of content is not only more likely to be shared, but it also helps to build brand awareness and engagement.
- Collaborate with Influencers – Influencer marketing can be a powerful tool for reaching new audiences and building brand awareness. For Mother’s Day, you could collaborate with influencers who are moms or who are known for their relationships with their moms. This could include social media posts, sponsored content, or even hosting a Mother’s Day-themed event with the influencers as specially invited guests.These are just a few ideas to get you started, but there are countless ways to integrate commemorative days into your marketing strategy. The key is to stay authentic and true to your brand while still connecting with your audience meaningfully.