Below 300

National Road Safety Council

WHAT WE DID

Creative Concept, Branding & Design, Social Media, Production, Sponsorship, Event Management, Strategy, Media

Below 300

WHAT WE DID

Creative Concept, Branding & Design, Social Media, Production, Sponsorship, Event Management, Strategy, Media

National Road Safety Council

PROJECT OVERVIEW

With Jamaica recording over 300 road fatalities for the past six years, the National Road Safety Council challenged Jamaicans to record “Below 300” fatalities in 2019. Our team worked alongside NRSC to develop an integrated communications campaign with the overall objective of raising the awareness of the impact of road fatalities, highlighting measures to reduce and demanding policy changes from the government.