Below 300
National Road Safety Council
WHAT WE DID
Creative Concept, Branding & Design, Social Media, Production, Sponsorship, Event Management, Strategy, Media
Below 300
WHAT WE DID
Creative Concept, Branding & Design, Social Media, Production, Sponsorship, Event Management, Strategy, Media
National Road Safety Council
PROJECT OVERVIEW
With Jamaica recording over 300 road fatalities for the past six years, the National Road Safety Council challenged Jamaicans to record “Below 300” fatalities in 2019.
Our team worked alongside NRSC to develop an integrated communications campaign with the overall objective of raising the awareness of the impact of road fatalities, highlighting measures to reduce and demanding policy changes from the government.
