Local manufacturer of animal feed Nutramix, in partnership with Gold Mine Boers International, hosted several players in the agricultural industry at its inaugural GOAT Seminar at the Denbigh Showgrounds. The public relations strategy focused on creating critical opportunities for the brand to tell its story. By securing a live broadcast of the seminar on the PBC Jamaica network and coverage in major news outlets, the brand benefited from maximum exposure in being positioned not only as an animal feed manufacturer but an organisation dedicated to supporting the local industry through farmer education and training.