Caribbean Passion, under the CB Foods brand, carries a line of pre-cooked meats that are smoked to perfection and easy to prepare. With the main focus of building their social media presence, it meant creating a social campaign that communicated the essence of the brand by planning and executing live cooking sessions, engaging content creating foodies and serving up deliciously H’amazing activities. The strategic blend of digital activations and influencer marketing, we were successful in increasing following, engagement and top of mind awareness for the brand.