Jamaica Blue Mountain Coffee Festival

Tourism Enhancement Fund

WHAT WE DID

Social Media, Content Creation

Jamaica Blue Mountain Coffee Festival

WHAT WE DID

Social Media, Content Creation

Tourism Enhancement Fund

PROJECT OVERVIEW

The Jamaica Blue Mountain Coffee Festival was conceptualised by the Jamaica Tourist Board subsidiary, Tourism Enhancement Fund to showcase the local coffee industry and its stakeholders. Market Me supported the event’s promotional activities by managing the social media campaign to highlight the event by showcasing the diversity of the local coffee industry through curated video content, influencer partnerships and live coverage from the event. We were able to grow the page following by 58% and increase engagements to over 1.3 million for the promotional period.