The Jamaica Blue Mountain Coffee Festival was conceptualised by the Jamaica Tourist Board subsidiary, Tourism Enhancement Fund to showcase the local coffee industry and its stakeholders. Market Me supported the event’s promotional activities by managing the social media campaign to highlight the event by showcasing the diversity of the local coffee industry through curated video content, influencer partnerships and live coverage from the event. We were able to grow the page following by 58% and increase engagements to over 1.3 million for the promotional period.