Jama I Can

Pepsi Jamaica

WHAT WE DID

Public Relations, Design, Event Production, Media

Jama I Can

WHAT WE DID

Public Relations, Design, Event Production, Media

Pepsi Jamaica

PROJECT OVERVIEW

Iconic beverage brand Pepsi reaffirmed its commitment to empowering youths across Jamaica through its “Jama I CAN” campaign. After conceptualising and executing the launch activities, we developed several activations that helped bring the campaign to life. The partnerships with Edna Manley students, the mural projects, and the alignment with brand ambassadors are noteworthy to mention.